How to Start a Spotify Podcast: Monetizing Your Podcast

If you've got something to talk to the world about, a podcast is a good way to do this. Here's how to start a Spotify podcast and earn money from it.
Written by Emma Rhys

Did you know that it’s possible to make twenty-five dollars for every sixty-second mid-roll sponsor mention during your podcast show?

Spotify is quickly becoming the best place for podcasters to host their shows. It is easy to monetize your podcast show on Spotify. The problem is that there are many different strategies to choose from.

We’ve written a guide that tells you everything you need to know about how to start a Spotify podcast. Keep reading and we will tell you what’s important to know.

Top Ways to Monetize Your Podcast

After you have set up your podcast, you’re ready to get something in exchange for your hard work.

If you want to make a successful podcast, you need to know your audience. You also need to be able to offer what they want.

But you need to do more to start making money with your podcast. Here are several of the top strategies for podcast monetization.

Sponsorships and Affiliate Marketing

You can promote your podcast with sponsorships, and they might also pay you for it. And it is possible to earn money with affiliate marketing if you have lots of contacts. Your affiliates will pay you a commission for your referrals.

One of the major downsides of making money with sponsorships and affiliate marketing is that brands often set strict conditions on the types of content they want to be associated with.

Exclusive Content and Subscriptions

More and more podcasters are making money by creating paid membership platforms. Paying members enjoy unique benefits such as bonus episodes and early access to podcast swag.

You should try not to market your subscription packages too aggressively, because this has the potential to turn listeners off.

Crowdsourcing Campaigns

You might be interested in asking your most loyal listeners to support your podcast by offering donations. You should consider using Patreon to do this. If you want to make money in this way, you will need a solid listener base.

Podcast Monetization: Branding and Marketing Tips

You can’t monetize your podcast without first developing a branding and marketing strategy. By doing this, you’ll build a larger and more loyal listener base. It is possible to turn these people into paying listeners.

Here are several of the first things you should focus on while marketing and branding your podcast.

Create a Memorable Cover

Even if you have a great podcast, people are not going to listen if they don’t know about it. This is why you’ll need to show your potential listeners that it’s worth their time.

You can show people what your podcast is about by giving it a catchy name and speaking with intriguing guests. But you should also make sure to create a podcast cover.

You can draw people’s attention by choosing great cover art. If fact, this is frequently the first thing that people notice when they’re looking for new podcasts on Spotify.

You can use various websites and apps to design a cover. If you’re looking for a feature-rich app that is easy to use, you should use Canva or Adobe Sparks.

Podcast SEO

Search engine optimization involves developing and executing a strategy for boosting web traffic to websites, landing pages, and blog posts.

Podcast SEO involves optimizing your show notes and episode pages so that it’s easy for people to find your show when they search for it online.

Create Audio Transcriptions

Your podcast will become more searchable if you create audio transcriptions for all of your shows. By doing this, you will be letting Google know what topics you discuss in each episode.

You can also publish your audio transcriptions in your episode show notes.

Include Show Notes

You can add more value to your episodes if you have written content. Your show notes don’t need to be long or complicated.

Simply include a written description of what each episode is about along with any additional links or mentions that complement the topics you discussed in the show.

You will boost your podcast SEO if you include show notes.

Build a Podcast Website

Your podcast website can be the hub for all of the types of content that you are releasing. Your show will be more discoverable once you have a website.

Use Episode Keywords

Be very intentional about your podcast’s keywords. Regardless of whether all of your episodes explore similar themes, you will have a greater reach if you use unique keywords for each episode.

If you are not certain how to choose the right keywords, keep in mind that “high-density” keywords tend to be the most helpful for improving SEO.

Hire a Podcast Editor

People who are starting a podcast often feel overwhelmed. There are many tasks that they need to complete in order to produce each episode.

Podcast editing is not easy. If you don’t know how to use programs such as Adobe Audition to edit your show, you should consider hiring a podcast editor.

If you want to find out more about the benefits of hiring a podcast virtual assistant, you should check out the FreeUp website.

How to Start a Spotify Podcast

If you’ve been wondering how to start a Spotify podcast, it is important to understand the importance of first focusing on your podcast marketing and branding.

If you are interested in learning more about how to start a podcast, make sure to check out the Marketing section of our website.

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About the author

Emma Rhys

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